Brand identity design and creative direction for Lemon Perfect, an organic, cold-pressed, lemon water beverage. The identity and packaging system were designed with optimism and energy in mind, and help the brand to stand out on supermarket shelves among a crowded field of competitors. Bold colors and minimal layout emphasize Lemon Perfect as a simple but powerful product. Spreading sunshine the Lemon Perfect way, the product line-up and supporting materials create a vibrant, cheerful rainbow of colors.
