Creative direction for Etsy’s first, global broadcast campaign positioning their marketplace as a relevant, everyday shopping destination. The campaign highlighted everyday moments, big and small, which deserve things that really matter. The unique items found on Etsy become the belongings we constantly use and hold on to forever. Pop-ups highlighting sellers and their products within the ads, emphasize the human touch of the Easy shopping experience. The concept and campaign became the brand’s core marketing materials across digital platforms and was expanding into a holiday campaign.
