Hello. I’m a creative director based in LA, but started my career at small, boutique agencies in NY. There, I helped to enhance and expand brands such as Nikon, Mattel, and JetBlue. After venturing out on my own, I created the event branding and design for Mercedes-Benz Fashion Week over 16 seasons in New York, Los Angeles and Miami. I’ve created identities for consumer products, start-ups and local restaurants, developed global campaigns for Etsy and Barefoot, and branded numerous galas, conferences and tasting events for non-profits. In the process, I’ve had the opportunity to collaborate with many talented creatives and lead teams of designers, art directors, copywriters and producers — always with the consistent goal in mind to communicate honestly and simply through design.